First concession opens at Rental Car Center

Filed in Concessions, News by on February 29, 2016

Hartsfield-Jackson Atlanta International Airport leaders on Feb. 18 officially welcomed Blue Basket Café, the first commercial venture to open at ATL’s Rental Car Center.

“This is a good morning for the Airport. This is a good morning for the Rental Car Center,” Chief Financial Officer Roosevelt Council Jr. told more than 40 guests gathered for the ribbon-cutting ceremony. “One of the Airport’s strategic priorities focuses on enhancing the customer experience. We normally accomplish this by delivering outstanding service and providing useful amenities such as this.”

Blue Basket Café is the latest addition to ATL’s award-winning concessions program, which boasts more than 300 dining and shopping outlets with total sales of $950 million in 2015.

The new 862-square-foot café sells everything from coffee and croissants to Tylenol and T-shirts. Since its soft launch Feb. 5, the store has become a popular destination for Rental Car Center employees and visitors, said Max Choi, owner and joint-venture partner.

“Business has been nice and steady,” Choi said. “We’re a huge hit with the employees, mostly because for them they’d have to either travel on the road or go down to the atrium [for food]. So we can bring them sandwiches, hot coffee, hot beverages — everything right here in one stop.”

Charles “Chilly” Ewing, ATL’s director of concessions, said Blue Basket brings a much-needed concept to the Rental Car Center. Up until now, he said, the only refreshments available were from vending machines.

“By having this, we now have fresh food and beverages,” he said.

Each year, more than 2 million guests visit the Rental Car Center. Ewing said a second concession concept at the center is in the works and should open in about a year.

Blue Basket Cafe, the first concession in the Rental Car Center, sells everything from food and coffee to souvenirs and over-the-counter medicine. Photo by Shane Blatt

Blue Basket Cafe, the first concession in the Rental Car Center, sells everything from food and coffee to souvenirs and over-the-counter medicine. Photo by Shane Blatt

 

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